Until this class, I never really noticed just how sexually-charged most ads can be. Even women's magazines use sex to sell products to other women. Between the Axe commericals, the new Heiniken ads, countless perfume promotions, and various other ads, Ive come to realize that many of these attention-grabbers are degrading to women. I am definately not getting all "feminist" and hyped up about this stuff, but it is certainly something to take notice of. Women portrayed as animals, robots, and other mindless creatures can be seen all over the media as sex-hungry and attention-deprived! However, when flipping through a magazine (Elle) I was pleasantly suprised to see an ad for the perfume Eternity, with a man and women embracing each other, looking into each other's eyes-both wearing wedding bands!! How nice!
From now on, I will definately pay more attention to ads and commericals to try and decode their true meaning, but something tells me that this sex-fueled way of advertising is not going to change anytime soon- because, after all, sex sales.
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