Music Videos= Sex

When the video killed the radio star, it took down a lot of other things with it...including the reputations of the women who perform in these videos. Sex sells-we know this- but how far is too far? While we still get an occasional glimpse at skillfully trained dancers appearing in music videos, it seems like all that's out there are strippers trying to make a name for themselves by taking their clothes off and dancing provacatively for the camera. And these cliches that are in every video! Cant these million-dollar/award winning directors, producers, and performers come up with anything new!? The same stereotypes can be seen over and over again in every video, reguardless of the genre. Gorgeous, overtly-sexualized, half-naked women stopping at nothing to get the attention of the "star" in the video. Women portrayed as animalistic-with an unstopable sex drive-being both the center of attention while simultaniously attracting more and more viewers to add to the credit of the musician they are performing with. Men are shown as sexy, powerful, wealthy, dominant, and deserving of the non-stop attention from his female companions. Women in lingierie, drenched in water, in the bed or shower, dancing wildly at parties--these are all stereotpyes we have seen again and again in mainstream music videos. I feel like it is safe to say that this issue might be so far out of control it is almost impossible to imagine a video without these things! I believe women should be proud of their bodies and their sexuality (because those things are some of the major factors that make us female, and those things should be celebrated) but there comes a time when enough is enough. We have to think about the future of the media and its effects later down the road. If music videos are this suggestive and provacative now...what will it be like in 5, 10, 20 years?? Thats something to think about!