Sex and Fashion

For my final project, I decided to analyze full page fashion ads in three issues of Cosmopolitan Magazine. I guess before this class I was sort of imune to the "sex" oozing out of every major fashion. I mean, I even found a sexy Old Navy ad for crying out loud! It seems that every fashion label, whether it be haute couture or average, mass-produced brands-everyone is using sex to market their products. Who knew things like jeans and perfume could be so seductive right? Most of the ads I pulled featured a single female model, but a couple were men and women together. Nothing new-girl looking provacotively into boys eyes, boy kisses girl- blah blah blah. In every ad, even though the products being marketed are generally geared towards women, they appeal to the sexual appetite of the male audience. The model in the ad is tall, thing, attractive, partially dressed, gazing into the readers eye with that classic 'come hither' look. Same old, same old...Im bored. I would love to see some kind of ad that really grabbed my attention and made me want to buy the product!! But if there is one thing I have learned in this class: Sex sells.