After discussing the controversy going on between Dove and Axe (even though they are owned by the same company) I started thinking more about the way women are portrayed in TV commercials. One of my favorites is the new Virgin Mobile commercial. In an effort to market low rates, loads of minutes, and unlimited text messaging, it encourages sex in the work place! The two actors use their handy virgin mobile phones to send 'meet me in the break room-15 minutes' to each other!! Classy right? Lets go back a couple years-remember the Budweiser commercials-girls mud wrestling- realistic right? How about the car (i think its Infinity?) commercial where Grey's Anatomy actress Kate Walsh is seductively driving her expensive sports car with the tag line "the question is-when you turn you car on, does it return the favor?" At least in this one she appears to be the 'powerful' female stereotype. Women are splashed all over every form of media as sex symbols-especially in TV advertising. Hott women sell products better I guess! The National Organization for Women are outraged about ads like these, especially beer ads and commercials aired during the SuperBowl- claiming these ads 'exploit, ridicule, of sideline women."
http://www.now.org/nnt/spring-2003/superbowl.html
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